Ecommerce A/B test ideas

Pick and order reviews to answer the most common objections

Add image category tiles, filter/sort bar and ranked Best Seller badges to collection pages

Tested product page CTAs: 'Add to Cart' wording, CTA above the fold and benefit-matched CTA tone

Hero redesign: outcome headline, benefits, guarantee and press logos (Vivoflex)

JBL promo landing page redesign

Added a non-sticky benefits banner across all pages on desktop

Quick add to cart on collection pages

Earbuds product page rebuild with 7 psychology changes

Solution-aware advertorial positioned against the known expensive alternative

Bundle selector with free gifts and urgency

Tested a shipping threshold, the product page CTA and best-seller pricing

Add a 'who this is for / not for' section to the product page

Make the subscription option obvious on the product page

Added an expiration countdown timer to the free gift in the cart

Raise the free shipping threshold above your average order

'Complete the look' item with its own size picker and Add button inside the buy box

Redesign PDP with benefit icons, 3/2/1 bundles, subscribe-and-save and delivery date

Tested a limited-time shipping offer, landing page headline copy and a bundle offer

Show an exact delivery date near the buy button

Move the size quiz higher on the product page

Show authority figures (influencers, vets) on the product page

Add a comparison chart built around the customer's real alternative

Added 'New' badges on bestsellers and pre-selected bundles

Hero redesign: bright product photo, benefit headline, proof above the fold

Money-back guarantee block under the checkout total

Offer a $1/month membership with extra discount and cashback

Switched from a third-party theme to a native theme and matched landing pages to top ads

Hero redesign: benefit headline, trust ticks and guarantee (Qure)

Collection: IG-story style collection nav plus stock info and stars

Move upsells below the ATC button, not above it

Added a floating add-to-cart button

Fix 'no results' site searches with synonyms

Branded-search LP: easy buy option, guarantees and lots of social proof

Show shipping estimates and a free-shipping threshold in the cart

Simplified navigation, optimized the landing page order form, pre-selected a 2-bestseller bundle and set free shipping over $75

Make subscription the default and tuck the one-time option away

LP hero: emotive headline, review stars, UGC collage and a unique CTA

Instagram-style swipeable reviews slider

Decluttered the homepage, showed fewer products and added a clear hero CTA

Turn on Shopify checkout tipping

Before/after transformation slide in the PDP image gallery

Test showing the price in the ATC button

Free shipping over $80 vs flat $4.95 shipping

Show the compare-at price before the sale price

Collection: swatches, stars, stock notice and story-style sub-collection nav

Redesign PDP with tiered tub bundles and a flavor picker list

Replaced a third-party Shopify theme with a custom-built store experience

Hero redesign: reviews, benefit headline and product shot (Partake)

Steer attention with size contrast, faces and directional cues

Add a promo card in the 4th slot of the collection grid

Product page lifestyle photos, video and FAQ, single-page checkout and pre-selected bundles

Rename shipping options to delivery times

Collection page value-prop header with current sale and discount info

Cut above-the-fold USPs down to the 2-3 specific objections buyers hesitate on

Swapped feature copy for benefit copy on product pages ('High quality material' to 'Soft on skin, wicks away sweat')

Remove unneeded checkout fields

Gift product page: customer count up top, stock, what's included, payments

Test homepage hero copy angles (benefit, problem-aware, outcome, feature)

Added reviews and real customer photo testimonials across product pages and social proof in checkout

Stack several reward milestones in the cart progress bar

'Easy as 1, 2, 3' how-it-works section with visual steps

Add a countdown timer and a working link to the announcement bar

Cut checkout from 5 steps to 3

Above-the-fold layout: proof, tagline, outcome headline, CTA, guarantee

Duplicate the PDP per avatar/angle

Add a us-vs-them comparison chart to problem-solving PDPs

Rebuilt the above-the-fold section with a benefit-first headline, clear product images and quick access to best-sellers

Replace 'shipping calculated at checkout' with a reassurance line

Shop section headline with future projection and premium words

Add a dedicated benefit section just below the product details block

Created 3-tier bundles with clear savings, pre-selected the most popular one and placed it above reviews

Show units sold instead of a low review count

Test exact delivery date vs '2-4 days' delivery text

Replace gallery dots with image thumbnails

Clearer product descriptions, reviews on new products and a USP video on product pages

Put a product video in the image gallery

Open the advertorial with a problem question and agitate it before the product

Add a 3-step "How It Works" section to the PDP

Swapped vague branding for clear messaging, added a live stock counter and focused above the fold on one benefit

Product page above-the-fold: lifestyle photo, benefit title, bundle offers

Add a 'Seen on TikTok' badge for trend-driven products

Swap the first product image from a white-background shot to a lifestyle image

Cut clicks from cart to purchase, added express checkout and removed unneeded form fields

Hero redesign: problem-solving headline for a cat feeder (PurrHeaven)

Price anchoring: show the most expensive option first

Add a 'sold today' social proof line below the ATC button

Rewrote product descriptions as benefit copy, added social proof above the fold and a short FAQ

Default to a 3-month subscription with extra gifts

Add a unique-mechanism section targeting the root cause

Add a spin-to-win pop-up that requires email to stop the wheel

Switched from a third-party Shopify theme to a custom setup

Mention taste on supplement pages

Keep the cart checkout button sticky as shoppers scroll

Use plain 'Add to Cart' / 'Buy Now' button copy

Handle shipping, returns and ease-of-use objections near the ATC

Replace apps with custom code and compress assets for page speed

Added real photos and videos, objection-answering copy and customer testimonials to product pages

Homepage product section with benefit headline and bestseller first

Add a viral on TikTok badge under the add to cart button

Added urgency above the fold, benefit headlines and a decluttered mobile nav surfacing bestsellers

Buy box with two decisions, preselected 'Most Popular' and dripped gifts

Collection banner with a BOGO headline and a testimonial

Added a product-in-use video in slot 3 with reviews and an FAQ directly below

Under the CTA, cover the '3S': shipping, social proof, safety

Highlight key USPs inside the product images

Streamlined the mobile menu, surfaced bestsellers above the fold and compressed images

Show a variant name + color code label that updates on switch

Add a review and icon-text USPs inside the side cart

Decluttered the homepage, put key categories above the fold and rewrote the hero

Advertorial hard close stacking risk reversal, dated urgency and scarcity

Add a Trustpilot badge below the side cart checkout button

Swapped generic images for real customer photos, rewrote copy around benefits and simplified the CTA

Large catalogs: subcategories on top plus filter and sort

Add an almost out of stock message under the variant selector

Rebuilt product pages, added free shipping over $75, pre-selected a 3-pack bundle and simplified the header nav

Use UGC with faces on the PDP/LP, not just in ads

Put brand, name, price, description and three horizontal USPs above the fold

Raised the free shipping threshold from $75 to $100

Cost comparison card: 'Hiring a team' itemised total vs your monthly price

Add a low stock, ready for shipment message under the add to cart button

Replaced a homepage dead zone with a bundle CTA and reordered product tiles by revenue per click

Objection-based FAQ with reviews above an action CTA

Add three USPs above the variant selector

Objection-based FAQ, real low-stock counters and a rebuilt above-the-fold section with benefit headline and CTA

Landing page section order: headline, social proof, problem, benefits, offer, comparison

Add a star rating line above the product title

Replaced a generic product page with story-driven advertorial landing pages matched to the ads, with before/after testimonials and limited-time bundles

Show the ICP using the product and authority figures recommending it

Ask shoppers what they want in the pop-up before the email field

Added detailed customer reviews to product pages

Show all colorways in one view and add a UK/EU/US size switch

Add a studied formula badge above the product title

Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form

Offer an extended warranty upsell after showing the standard guarantee

Use bold, high-contrast CTA buttons and test colors

Pre-selected the most popular bundle, showed savings visually and added bundle reviews

Collection page with filters, USP header, bestseller tags, swatches, stock left

Show a specific expected delivery date on the product page

Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs

Cart showing total savings, free bonus items and price per item

Add a review slider to the homepage

Restructured the mobile menu, put bestsellers first on collection pages and pre-selected bundles in the order form

Comparison: provocative headline, green for you, red for others

Add a sticky Add to Cart button on the PDP

Split tested shipping offers, one-click bundles and the order form layout

Show how many days a supplement pack lasts, near the ATC

Show a peek of the next gallery image or thumbnails

Reduced steps to checkout, simplified collection pages and highlighted top categories

Add star ratings and guarantees near CTAs to lift clicks

Highlight USPs in collection page banners

Showed negative reviews with replies, moved testimonials higher and paired reviews with UGC photos

Subheadline under product title: benefit, timeline, outcome

Add a product features strip to the product page

Tested bundle offers against discount codes

Prompt one-time buyers to switch to subscription in the side cart

Add a money-back guarantee badge below the cart drawer checkout button

Adjusted layout and CTAs based on heatmaps (most-clicked image linked to checkout, content placed where clicks happened)

Add a free bonus PDF to the offer

Move shipping, returns and description into expandable tabs

Product pages: real customer photos of jewelry on people, benefit copy and bulleted urgency copy

Show model height/size, per-size measurements and fit preview

Use a founder-story landing page

Reordered the collection page by revenue per click and surfaced bestsellers in the mobile nav

Celebrate unlocked free shipping/gifts in the cart

Put actionable links and timers in the announcement bar

Added a shipping offer near the CTA, real reviews and benefit icons instead of paragraphs

Cart with cheaper relevant upsells, savings, order-count proof, guarantee

Order product page content as dream outcome, social proof, then features

Fixed sizing, shipping and product-info gaps found in a 'what almost stopped you' survey

How-to-use steps with time taken and what they'll feel

Add reviews, USPs and upsells to the cart and checkout

Simplified product page navigation, tested pricing, and added benefit copy with real photos

Cut fashion returns with size guides, model info, fabric close-ups and fit in reviews

Add UGC photos and videos to the product page

Pre-selected the top bundle, added value stacks and highlighted fast free shipping

Use custom icons instead of emojis in PDP dropdowns

Add Facebook-post style customer reviews section

Checkout: rewrote headlines, removed a step and tested 'Fast, Free Shipping in 2 Days' vs 'Free Shipping Over $50'

Test showing discounts in $ off vs % off

Turn the empty cart into a selling page

Tested a $2 difference in upsell price on a low-ticket product

Structure the PDP as Problem → Solution → Results → How It Works

Add product USP icons under the price or variant picker

Added pre-selected bundles at checkout, 'Most popular' badges on high-margin items and post-purchase upsells

LP headline concepts: 'X Reasons Why 1000s Are Switching', '21 Day Transformation'

Show USPs visually instead of plain text

Tested a 5% price increase, free shipping over $75 and simplified navigation

Roadmap section: what happens step by step, with happy icons and future pacing

Add a less than 1% stat callout to the product page

Used real photos of the product on people and short benefit copy

Put your most emotional review in the buy box

Test hero trust stacking: offer vs offer + trust vs offer + trust + guarantees

Product page benefit copy, UGC and guarantee; collection reordered by revenue; simplified homepage; trimmed checkout fields

Show payment methods on PDP, side cart footer and site footer

Show secure checkout badges, reviews and return policy prominently on PDPs

Cut checkout clicks from 5 to 3 and simplified the hamburger menu to show best-selling collections

Show customer photos and reviews in cart/checkout

Add a comparison table versus competitors

Added a sticky add-to-cart button, 'New' badges and moved reviews higher

Sticky ATC bar with reviews, price/discount, action CTA, variant image

Add expert reviews to the product page

Simplified navigation, made the cart sticky on mobile and tested shipping copy

Write headings that name the target customer

Build hero banner copy from your best ad angles

Added an inline bundle offer and order form to the landing page

Frame the product around a unique mechanism tied to the root cause

Fill the empty cart state with text and collection links

Moved from a bloated third-party theme to a clean theme, cutting load time from 2s+ to under 1s

Show BNPL (Afterpay/Klarna) prominently near the PDP price

Make collection filters sticky on mobile

Rebuilt a landing page: copy matched to the top ad, benefit headline and social proof above the fold, order form on the page

Empty cart with shop-now button, USPs, free shipping bar and upsells

Add a ships from United States badge with flag

Switched to a drawer cart and added reviews under the checkout button

Product cards with USP tags, color switches and a tagline

Add shipping times, discount badges and payment icons to the side cart

Replaced studio shots with real customer photos, added an FAQ and a benefit headline above the fold

'What's included' image showing free bonuses with crossed-out values

Add a scrolling USP ticker

Moved key benefits above the fold and built landing pages matching top ads

Upsells with benefits and an info popup instead of a PDP redirect

Add a holiday offer callout under the add to cart button

Added real customer photos and objection answers to product pages and cut checkout to 2 clicks

Handle Shipping, Social proof and Safety right next to ATC

Add a CTA to the announcement bar plus a USP bar under the header

Added positive-reinforcement nudges to the cart

Buy box variants: multi-pack tiles and subscription with a free-gift timeline

Add an announcement bar stating which countries you ship to

Built a landing page around the best-performing ad, plus benefit photos, bullets and a testimonials section

Insert benefit blocks every other row of the product grid

Add payment icons below the checkout button in the cart

Rebuilt the landing page flow, added video and testimonials to product pages and simplified checkout navigation

Make the ATC pop: contrasting color/font and a subtle pulse

Show the made-in location above the fold

Ad-matched landing pages, one-click upsells and dedicated pages for top ad angles

CTA block: bold claim first, then how it works and a risk-free promise

Add callouts and annotations on product images

Added bundle offers, improved the add-to-cart flow and introduced upsells

Put objection FAQs next to the ATC in the hero

Bundle page with a goal progress bar, tiered quantity discounts and pack cards

Product page tests: upsell bundles, social proof near the CTA and better visuals

Add variant selectors to product cards

Show the original price before the discounted price

Rebuilt the mobile menu, moved reviews higher on product pages and added low-stock urgency

How-it-works with instructions, time to outcome and the outcome

Redesign the cart drawer with a savings breakdown and guarantee

Swapped the generic hero image for a product-in-use video, moved testimonials higher and rewrote copy around problems

Add a 'Back to shop' button on legal pages

Keep the offer visible in the cart

Tightened mobile UX, made CTAs bold and added urgency timers near the add-to-cart button

Show pictures of each separate item included

Buy 2 Get 2 bundle offer with pinned sale countdown and front-loaded trust

Added a product video in the third media slot, an FAQ block and a low-stock counter with a limited-time shipping offer

Comparison table vs alternatives

FAQs above the fold only for real objections

Add pre-purchase upsells to lift AOV above CPA

Ingredient + benefit section: body benefits left, ingredients right

Add visible left/right arrows to the product image gallery

Switched product copy from ingredient lists to benefit-focused copy

Checkout: featured reviews, guarantees, call/email option, benefits again