Bundle offer on the product page: +$0.85 revenue per session
Adding a 3-pack bundle offer right under the add to cart button lifted revenue per session by $0.85. Oliver Kenyon ran this test on a sunglasses store and reported about $182k in extra monthly revenue. Shoppers could pick the bundle without leaving the product page.
- +$0.85 revenue per session: each visit to the page was worth more on average.
- About +$182,092 in monthly revenue, as reported by Oliver Kenyon. The post does not explain how this monthly figure was calculated.
- Conversion rate and average order value were not shared, so we can't tell if the gain came from bigger orders, more orders, or both.
The change
A 3-pack bundle offer replaces the trust icon row under add to cart.
Simplified mockup drawn by LiftArchive from the shared screenshots.
Control
The mobile product page showed the title, reviews, price, an Afterpay line, a quantity picker and add to cart. Below the button sat a row of trust icons for shipping, Afterpay and a satisfaction guarantee.
Variant
A bundle box appeared directly under add to cart: a 3-pack where shoppers choose any 3 styles and save 20%. The trust icon row was no longer in that spot.
Why it likely won
Our reading of the result, not the practitioner's claim.
- a clear multi-buy saving gives shoppers a reason to add more items to one order.
- putting the offer next to the button means people see it at the moment they decide, with no extra clicks.
- letting buyers mix any 3 styles removes the worry of being stuck with three of the same product.
Caveats: The screenshots are labelled before and after, and the post does not share sample size, test length or whether it was a split test. The variant mockup also changed other parts of the page, such as the button style and the trust icon row.
Who ran it
Oliver Kenyon (@oliverkenyon) shared this test on X. The numbers and screenshots are theirs.
View the original post on X
How to run this test on your store
- Hypothesis
- If we show a multi-pack bundle with a clear saving right under add to cart, then revenue per visitor will rise because shoppers can raise their order value without leaving the page.
- Primary metric
- Revenue per visitor
- Guardrails
- Conversion rate
- Gross margin per order
- Return rate
- Who should test it
- Stores where people often own or gift more than one of the product, such as accessories, apparel basics or consumables. It is less likely to work for high-ticket items people only ever buy once.
Questions
Where should a bundle offer go on a product page?
In this test the bundle sat directly under the add to cart button. That put the offer in view at the moment of decision, and revenue per session rose by $0.85.
How big a discount should a product bundle have?
This store offered 20% off a 3-pack of any styles. The post does not say whether other discount levels were tried, so treat 20% as one tested data point, not a rule.
Do bundles lower conversion rate?
We don't know from this test, because conversion rate was not shared. Watch it as a guardrail when you run your own bundle test.
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@oliverkenyon@oliverkenyon@oliverkenyon
@DaveDiederen@DaveDiederen@DaveDiederen