Add expert reviews to the product page

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Feature quotes from professionals, like a vet for pet products, on the product page to build credibility for technical or health products.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$63,735 per month

Added an objection-handling review block below the CTA on mobile

Product pageReviews & star ratings@oliverkenyon

A

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B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

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B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

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B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

A

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B

+8.45% revenue per visitor

Added social proof (star rating / review count) directly above the product title

Product pageReviews & star ratings@DaveDiederen

A

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B

+8.89% revenue per visitor

Moved the review stars above the product title

Product pageReviews & star ratings@DaveDiederen