Subscription above-the-fold with USPs upfront and a simple quantity selector

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

PDP mockup with clear subscription options, product USPs upfront and a frictionless quantity selector, one of the best-performing subscription above-the-folds shipped.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$182k monthly revenue

Added bundle options directly on the product page

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A

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B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

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A

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B

+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

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A

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B

+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

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A

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B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

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B

+$47,795 per month

PDP above the fold cut to 3 bullets, surfaced Add to Cart + trust seals

Product pageTrust badges & security seals@oliverkenyon