Add a review and icon-text USPs inside the side cart

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Add a customer review and icon-with-text USPs in the cart drawer to reassure shoppers before checkout.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$31,000 per month

Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements

CartTrust badges & security seals@oliverkenyon

A

→

B

+$21,516/month

Added four customer-led USP icons beneath cart checkout button

CartUSP bars & benefit icons@oliverkenyon

A

→

B

+6.58% conversion rate

Cart drawer rebuild without countdown timer for a pain relief device brand

CartCart drawers & slide carts@oliverkenyon

A

→

B

+23.8% revenue per visitor

Cart drawer: dispatch/returns/payment block under checkout, size dropdown

CartMoney-back guarantee & returns@oliverkenyon

A

→

B

+9.04% revenue per visitor

Added a 'Ships by Tomorrow' callout under the checkout button in the cart drawer

CartShipping & delivery messaging@DaveDiederen

A

→

B

+15.26% revenue per visitor

Tested a leather strap vs a mystery box as the cart drawer upsell

CartUpsells & cross-sells@CROguy_