Empty cart with shop-now button, USPs, free shipping bar and upsells

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Design the empty cart with a big shop-now button to PDP, a USP banner, a free-shipping progress banner and easy upsells.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$127,867 per month

Added arrows to cart upsells and a delivery window line in the cart

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$58,860 per month

Gift wrapping upsell prompt inside the cart

CartUpsells & cross-sells@oliverkenyon

A

→

B

+$57k/month

Added tiered spend rewards in the cart (free shipping + bonus items)

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$31,000 per month

Redesigned slide cart, removed $25 pre-checkout upsell, added trust elements

CartTrust badges & security seals@oliverkenyon

A

→

B

+$27,000/month

Cart redesign with free shipping incentive and less friction to checkout

CartShipping & delivery messaging@oliverkenyon

A

→

B

+$21,516/month

Added four customer-led USP icons beneath cart checkout button

CartUSP bars & benefit icons@oliverkenyon