CTA buttons: action copy, urgency, bigger padding, icon, standout color

Test ideaSite-wide · 2023-03-06

Rewrite CTAs to be specific ('Learn more' to 'Discover our pricing'), add urgency ('now/today'), make them bigger, add a supporting icon, and use a background color that stands out.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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