LP hero: emotive headline, review stars, UGC collage and a unique CTA

Test ideaLanding page · 2022-07-21

Test a landing page top section with a headline that sells the desired state or triggers the pain, review stars, a UGC collage/slider and a non-generic CTA.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

Similar tests

Reviews & star ratings tests UGC & product video tests Hero & above-the-fold section tests Headlines, product titles & copy tests Add-to-cart & CTA buttons tests All landing page tests