Switched product copy from ingredient lists to benefit-focused copy

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Switched product copy from ingredient lists to benefit-focused copy. Josh claims +43% conversions; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$159K per month

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Changed the product title to a benefit-led 'Achieve [outcome] with [product]' format

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