Added an expiration countdown timer to the free gift in the cart

Idea byPeter ChristensenScaling CRO

Commentary byLiftArchiveOur analysis, not theirs

Show a countdown (e.g. 'Free gift expires in 14m 54s') on the gift-with-purchase line in the cart, as Shapermint does, so the gift adds urgency and lifts conversion instead of just eating margin.

Who ran it

Peter Christensen (@peterac_) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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