Add an urgency badge on PDP and cart

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

For people who ATC but don't buy, add an urgency badge to PDP + cart signalling risk if they don't act.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon

A

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B

+$24,000 per month

Moved urgency bar to top of product page and added mobile thumbnails

Product pageSales, urgency & limited-time offers@oliverkenyon

A

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B

+50% revenue per visitor

Product page rebuild: emotional headline, lifestyle images, plain-language benefits, trust and urgency under the add-to-cart

Product pageSales, urgency & limited-time offers@CROguy_

A

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B

+11.48% revenue per visitor

Added a named sale callout (e.g. 'Fall Sale') inside the existing savings badge

Product pageSales, urgency & limited-time offers@DaveDiederen

A

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B

+9.99% revenue per visitor

Named the sale in the discount badge (e.g. 'Summer Sale - Save 50%')

Product pageSales, urgency & limited-time offers@DaveDiederen

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B

Lifts across the board

Added a 'Limited-time discount auto-applied' line directly under the CTA

Product pageSales, urgency & limited-time offers@DaveDiederen