Risk-reversal microcopy under the hero CTA plus a trust count above the headline

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Test a 'Trusted by 12,000+ investors' pill above the headline and 'No minimum. No lock-in. Cancel whenever you want.' under the primary CTA, next to a live product preview card. Removing commitment fears right at the CTA can lift sign-ups.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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