Bundle selector with free gifts and urgency
Test ideaProduct page · 2026-07-01
A buy box with a sale banner and timer, a 'what's included' list of free gifts with crossed-out values, subscription benefits, low-stock and ships-by lines above the ATC.
Who ran it
Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
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A
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+$182k monthly revenue
Added bundle options directly on the product page
Product pageBundles & quantity breaks
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A
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+$68,000/month
Added a free Summer BBQ recipe e-book as a gift with product bundles
Product pageBundles & quantity breaks
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A
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+$52,820 per month
3-pack bundle with Save 20% above Add to Cart on PDP
Product pageBundles & quantity breaks
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A
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+$46,900 per month
Authentic scarcity messaging on product pages
Product pageLow-stock & scarcity messaging
@oliverkenyon
A
→B
$44,751/month forecasted
Added brand-aligned scarcity text below Add to Cart on PDP
Product pageLow-stock & scarcity messaging
@oliverkenyon
A
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+46% CVR
Lowered the price and removed the free gift ($82 vs $85 + gift)
Product pagePricing, discounts & savings display
@oliverkenyon
Countdown timers tests Low-stock & scarcity messaging tests Sales, urgency & limited-time offers tests Bundles & quantity breaks tests Pricing, discounts & savings display tests Subscriptions & subscribe-and-save tests Free gifts & gift with purchase tests Collection banners & headers tests All product page tests
