Product pages: real customer photos of jewelry on people, benefit copy and bulleted urgency copy

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Product pages: real customer photos of jewelry on people, benefit copy and bulleted urgency copy. Josh claims CVR 1.87% to 2.78%; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

Product pageHeadlines, product titles & copy@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon

A

→

B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$24,000 per month

Moved urgency bar to top of product page and added mobile thumbnails

Product pageSales, urgency & limited-time offers@oliverkenyon

A

→

B

+$10K/month

Added USP images to the PDP gallery instead of product-only shots

Product pageUSP bars & benefit icons@oliverkenyon