Give the problem a specific scientific-sounding name

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

E.g. 'Progressive Toe Deviation' instead of foot pain to create a category, authority and feel solvable.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

Mobile conversion 2% to 4.5%

Mobile-first entry landing pages with simple form and trust proof for a prize draw brand

Landing pageLayout, fonts & visual design@oliverkenyon

A

→

B

+40% funnel conversion rate

Funnel and product page redesign with 3-step buy flow for a brain drink brand

Landing pageLayout, fonts & visual design@oliverkenyon

A

→

B

Conversion rate 1.6% to 9.52%

Landing page overhaul with ordering steps and client proof for a print brand

Landing pageBenefit, problem, how-it-works & results sections@oliverkenyon

A

→

B

+2.96% revenue per visitor

Hid the social proof slider at the top of an advertorial

Landing pageSocial proof, authority & press@DaveDiederen

A

→

B

+7.8% conversion rate

Replaced Trustpilot logo and rating with plain stars plus "Rated 4.8/5.0 by 50,000+ customers" on a listicle

Landing pageReviews & star ratings@DaveDiederen

A

→

B

+259.7% revenue (2.5x), no extra marketing spend

Long-form LP flow: header, why, featured review, offer, reviews, how, comparison

Landing pageReviews & star ratings@kasper_dolk