Cut PDP benefit bullets from 10-12 down to 5

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Keep five bullets ordered pain point, outcome, social proof, practical, risk reversal so the strongest benefits aren't diluted.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

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Similar tests

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