Structure the PDP as Problem → Solution → Results → How It Works

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Problem agitation for emotion, solution for hope, results as proof, how it works for the logical mind.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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A/B test results shown (figures in image)

More branded PDP with clearer value prop and offer urgency

Product pageUSP bars & benefit icons@kasper_dolk

A

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B

Proven winner for clients (no figures)

Add captions to UGC videos

Product pageReviews & star ratings@kasper_dolk

A

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B

CVR +14%

Add a 'how you'll feel' timeline section to the PDP

Product pageMoney-back guarantee & returns@kasper_dolk

A

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B

Idea, no result yet

Add a 'who this is for / not for' section to the product page

Product pageMoney-back guarantee & returns@CROguy_

A

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B

Idea, no result yet

Redesign PDP with benefit icons, 3/2/1 bundles, subscribe-and-save and delivery date

Product pageUSP bars & benefit icons@DaveDiederen

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B

Idea, no result yet

Add a comparison chart built around the customer's real alternative

Product pageComparison charts & tables@DaveDiederen