Test Best Seller badge wording, placement and which product gets it

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Split test 'Best Seller' vs 'Most Loved' or 'Fastest Selling', badge placement and the badged product to steer traffic toward profitable SKUs.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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+$118,000 per month

Added best-seller labels and tightened collection page fold so products show earlier

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Added Best Seller/Trending labels, visible price and Buy Now to collection cards

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+30.21% revenue per visitor

Added Best Seller badges to products

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+8.89% revenue per visitor

Put a 'Bestseller' badge on only the single #1 product on the collection page (instead of 3-4 products)

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B

+7.21% revenue per visitor

Added Best Seller badges

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B

+6.4% revenue per visitor

Added a collection page banner with social proof, offer plus countdown, description and category filters

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