Put your most emotional review in the buy box

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Add one of your best, most emotionally charged reviews inside the buy box for an extra push toward the sale.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

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Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

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