Add stats sections for transformational products
Test ideaProduct page · 2026-10-12
Idea byKasper DolkMaison Commerce
Commentary byLiftArchiveOur analysis, not theirsHighlight outcomes, reduce perceived risk and play into social proof.
Who ran it
Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.
View the original post on X
Similar tests
A
→B
+$47,927/month
Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing
Product pageSocial proof, authority & press
@oliverkenyon
@oliverkenyonA
→B
+8.45% revenue per visitor
Added social proof (star rating / review count) directly above the product title
Product pageReviews & star ratings
@DaveDiederen
@DaveDiederenA
→B
+43.1% revenue per visitor
New PDP layout focused on benefits instead of social proof
Product pageSocial proof, authority & press@DaveDiederen
@DaveDiederenA
→B
Conversion rate 2.1% to 2.8%
Product page redesign: single product focus, benefit headline, press mention, rating, objection bullets
Product pageReviews & star ratings
@CROguy_
@CROguy_A
→B
+5.63% revenue per visitor
Hid the 'As Seen In' press logo banner on the PDP
Product pageSocial proof, authority & press@DaveDiederen
@DaveDiederenA
→B
+9.74% revenue per visitor
Matched the social proof line under the ATC to the ad angle the visitor came from
Product pageSocial proof, authority & press@DaveDiederen
@DaveDiederenSocial proof, authority & press tests Benefit, problem, how-it-works & results sections tests All product page tests