Supplement funnel: authority Q&A advertorial, then a no-nav offer page

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

From the L'EvateYou breakdown: send cold supplement traffic to a Q&A-style advertorial with an authority figure that handles objections, reveal a 'claim special offer' button after the pitch, then land on a no-navbar offer page with a clear CTA, price and savings per serving, and subscribe option. His suggested fixes: benefits as an icon grid, highlight 2-3 benefits per ingredient, reviews with photos and total count, guarantee higher up, and a second product section at the bottom.

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Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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