Static, clickable announcement bar with 'Up to X% off + Free Shipping' and a countdown

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Use one static message (no rotating slides) naming your highest bundle discount plus free shipping, add a countdown during offers, and make it clickable with an arrow icon.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

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B

+$471,162/month

Ongoing CRO program on navigation, bundles and product pages for a knife brand

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Live chat removal, messaging, UX and new landing pages tested for an insole brand

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+$74,000/month

Made the announcement bar clickable, linking to high-ticket bundles

Site-wideBundles & quantity breaks@oliverkenyon

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B

+$57,000 per month

Added clickable sale announcement bar linking to the clearance page

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+30% add-to-cart rate

Sequential tests on collection grid, pricing, PDPs and cart drawer for a fan brand

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B

+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen