Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Rebuilt the landing page with ad-matched messaging, product + benefit + offer above the fold and an on-page order form. Josh claims +38% CVR, +$162K next month; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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Mobile conversion 2% to 4.5%

Mobile-first entry landing pages with simple form and trust proof for a prize draw brand

Landing pageLayout, fonts & visual design@oliverkenyon

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B

+40% funnel conversion rate

Funnel and product page redesign with 3-step buy flow for a brain drink brand

Landing pageLayout, fonts & visual design@oliverkenyon

A

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B

Conversion rate 1.6% to 9.52%

Landing page overhaul with ordering steps and client proof for a print brand

Landing pageBenefit, problem, how-it-works & results sections@oliverkenyon

A

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B

+20.9% revenue per visitor

Rebuilt landing page natively in Shopify vs same page in a page builder

Landing pageLayout, fonts & visual design@oliverkenyon

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B

+12.20% revenue per visitor

Redesigned the advertorial hero, rewrote the opening copy and added product images above the fold

Landing pageHero & above-the-fold section@DaveDiederen

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B

+175.64% revenue per visitor

New page design tested against the existing page in Intelligems

Landing pageLayout, fonts & visual design@joshtCRO