PDP: clearer variant selector, social proof, payment icons that don't look like CTAs

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Headphone brand concept: optimise the variant selector, add social proof, restyle payment icons so they don't look like buttons, improve visual hierarchy and add a benefit-focused description.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$159K per month

Rewrote product page copy from general claims to pain-point benefit copy

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Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

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Removed Shop Pay Buy Now button, added payment icons under Add to Cart

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Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

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Redesigned size selector to separate men's and women's sizes

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Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

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