Raised the free shipping threshold from $75 to $100

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Raised the free shipping threshold from $75 to $100. Josh claims +22% AOV, +$29K/month profit; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+43.81% revenue per visitor

Tested shipping price levels; a $9.49 shipping fee beat the control

Site-wideShipping & delivery messaging@DaveDiederen

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+9.17% revenue per visitor

Removed the free-shipping threshold and charged shipping on every order

Site-wideShipping & delivery messaging@DaveDiederen

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+7.90% revenue per visitor

Removed the free shipping threshold and charged a flat shipping fee on every order

Site-wideShipping & delivery messaging@DaveDiederen

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+2.82% revenue per visitor

Announcement bar: countdown timer vs free-gift threshold callout (hid the free-gift callout)

Site-wideFree shipping thresholds & shipping price@DaveDiederen

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Wins every time across multiple stores

Changed 'Free Shipping' to 'Free Shipping to [country]' in the shipping bar using geo-detection

Site-wideShipping & delivery messaging@DaveDiederen

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+10.42% conversion rate

Changed the "Free Shipping" badge to the country-specific "Free Shipping To DE"

Site-wideShipping & delivery messaging@DaveDiederen