Fixed sizing, shipping and product-info gaps found in a 'what almost stopped you' survey

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Fixed sizing, shipping and product-info gaps found in a 'what almost stopped you' survey. Josh claims +23% CVR; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

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+12.9% revenue per visitor

Redesigned size selector to separate men's and women's sizes

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+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

Product pageShipping & delivery messaging@DaveDiederen

A

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B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

Product pageShipping & delivery messaging@DaveDiederen

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B

+3.79% revenue per visitor

Replaced variant dropdowns with visual selector blocks

Product pageVariant, size & option selectors@DaveDiederen