Test showing discounts in $ off vs % off

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

E.g. '$7.48 OFF' vs '30% OFF'; dollar savings often hit harder on higher-priced items.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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