Checkout: featured reviews, guarantees, call/email option, benefits again

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

For Shopify Plus checkout, lower perceived risk and raise anticipated reward with featured reviews, guarantees, an option to call/email, and repeated benefits.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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B

+5.56% revenue per visitor

Tested flat $2, $5 and $7 shipping fees against free shipping

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

+$55,000/month

Added an image in checkout showing social proof, return policy and financing

CheckoutSocial proof, authority & press@CROguy_

A

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B

+10.07% revenue per visitor

Added 3 USPs (guarantee, orders shipped, delivery speed) below the Pay Now button on checkout

CheckoutMoney-back guarantee & returns@DaveDiederen

A

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B

+1.89% revenue per visitor

Tweaked shipping rates (volume-grab vs margin-grab)

CheckoutShipping & delivery messaging@DaveDiederen

A

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B

+23.13% revenue per visitor

Showed customer reviews on the checkout page

CheckoutReviews & star ratings@DaveDiederen

A

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B

+1.57% revenue per visitor

Raised the shipping price (tested $6.95 and $7.95 against control)

CheckoutShipping & delivery messaging@DaveDiederen