Hire an expert+Submit a test
Tests
Ecommerce
All test results321Winning testsTests that lostTest ideas698
By page
Product page138Cart21Checkout20Collection page28Homepage29Landing page27Navigation & menu15Post-purchase1
Featured win
A
→
B
+$182k monthly revenueAdded bundle options directly on the product page
More categories are on the way: SaaS, lead gen and apps. Share a test →
Elements
Trust and proof
Reviews & star ratings40Social proof, authority & press29Trust badges & security seals14
Offers and pricing
Bundles & quantity breaks25Upsells & cross-sells18Subscriptions & subscribe-and-save10
Layout and content
Product images & gallery41Shipping & delivery messaging33
All 44 elements → · Browse by page type →
Guides
Learn
CRO guideA/B testing guideThe CRO processStatistical significanceA/B testing mistakes
Benchmarks
Ecommerce conversion rateConversion rate by industryShopify conversion rateCart abandonment rate
Calculators and checklists
Significance calculatorSample size calculatorConversion rate calculatorEcommerce CRO checklistProduct page checklist
Tools
Best tools
A/B testing toolsShopify A/B testing appsHeatmap toolsPage buildersReview apps
Reviews and comparisons
Intelligems vs ShopliftVWO vs ConvertConvert reviewIntelligems reviewPageFly vs GemPages
Hire an expertSubmit a test

Ecommerce A/B tests by element

Product images & gallery41 results · 126 ideasReviews & star ratings40 results · 119 ideasShipping & delivery messaging33 results · 125 ideasSocial proof, authority & press29 results · 98 ideasBundles & quantity breaks25 results · 68 ideasUpsells & cross-sells18 results · 41 ideasProduct cards & quick add14 results · 35 ideasSubscriptions & subscribe-and-save10 results · 38 ideasTrust badges & security seals14 results · 14 ideasCheckout steps, fields & flow3 results · 15 ideasPopups & email capture5 results · 13 ideasFounder & brand story1 results · 5 ideasEmpty-cart states0 results · 6 ideas