Collection page: highest prices first, USPs above the fold, better headline

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Use price anchoring by showing the highest-priced products first, put USPs in the top fold, and optimise the headline and hierarchy.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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