Add a problem section that agitates the pain point

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Highlight the pain, paint a situation the audience is in, summarise what happens if they don't change, give hope even if they've tried other things, and CTA to the next section.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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