Added customer photos to reviews, placed reviews next to FAQs and CTAs, and replied to negative reviews publicly

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Added customer photos to reviews, placed reviews next to FAQs and CTAs, and replied to negative reviews publicly. Josh claims +$72K in 45 days; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$63,735 per month

Added an objection-handling review block below the CTA on mobile

Product pageReviews & star ratings@oliverkenyon

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+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

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B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

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B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

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B

+$24,000 per month

Moved urgency bar to top of product page and added mobile thumbnails

Product pageSales, urgency & limited-time offers@oliverkenyon

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+$10K/month

Added USP images to the PDP gallery instead of product-only shots

Product pageUSP bars & benefit icons@oliverkenyon