ATC: benefit label ('get more, save more'), big button, objection handling

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Use a benefit-focused label on the ATC section, a big unmissable button, and objection handling (fit, shipping, guarantees).

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+5.2% revenue per visitor

Added 60-day guarantee and easy returns blocks under Add to Cart

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$36,772 per month

Redesigned top of product page: image slider, clearer CTAs, benefits and sale info above fold

Product pageSales, urgency & limited-time offers@oliverkenyon

A

→

B

+$36,240/month

Simplified size selection, clearer USPs, fewer payment options, stronger ATC on PDP

Product pageUSP bars & benefit icons@oliverkenyon

A

→

B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon