Rebuilt the above-the-fold section with a benefit-first headline, clear product images and quick access to best-sellers

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Rebuilt the above-the-fold section with a benefit-first headline, clear product images and quick access to best-sellers. Josh claims CVR 1.7% to 3.2%; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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