Use a founder-story landing page

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Build a landing page around the founder's personal story or a relatable narrative so shoppers feel aligned with the brand before buying.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

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B

Idea, no result yet

Write headings that name the target customer

Landing pageHeadlines, product titles & copy@kasper_dolk

A

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B

Idea, no result yet

Mission section about 'them': benefit grid, customer photo collage, CTA

Landing pageUGC & product video@kasper_dolk

A

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B

Idea, no result yet

Add a founder section

Landing pageFounder & brand story@kasper_dolk