Open PDP sections with a curiosity gap, not 'Our premium X is...'

Test ideaProduct page · 2026-06-08

Start with a question or 'did you know', surface a problem they didn't know, then present the product.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

Similar tests

Headlines, product titles & copy tests All product page tests