Add a timeline expectation map to supplement PDPs

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Show when results arrive (week 1, month 2, month 3) to de-risk the purchase and set retention expectations.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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A/B test results shown (figures in image)

More branded PDP with clearer value prop and offer urgency

Product pageUSP bars & benefit icons@kasper_dolk

A

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B

Proven winner for clients (no figures)

Add captions to UGC videos

Product pageReviews & star ratings@kasper_dolk

A

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B

CVR +14%

Add a 'how you'll feel' timeline section to the PDP

Product pageMoney-back guarantee & returns@kasper_dolk

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B

Idea, no result yet

Add a 'who this is for / not for' section to the product page

Product pageMoney-back guarantee & returns@CROguy_

A

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B

Idea, no result yet

Redesign PDP with benefit icons, 3/2/1 bundles, subscribe-and-save and delivery date

Product pageUSP bars & benefit icons@DaveDiederen

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B

Idea, no result yet

Add a comparison chart built around the customer's real alternative

Product pageComparison charts & tables@DaveDiederen