Put brand, name, price, description and three horizontal USPs above the fold

Test ideaProduct page · 2024-08-05

Arrange the core product details plus three key USPs in a horizontal row so all critical info is above the fold.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

Similar tests

USP bars & benefit icons tests Hero & above-the-fold section tests Headlines, product titles & copy tests Pricing, discounts & savings display tests All product page tests