Show a loading state on ATC/checkout buttons

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

When someone clicks ATC or checkout, show a disabled button color, changed copy ('Redirecting to...') and a spinner to reduce confusion.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$1.2M annual revenue

Live chat removal, messaging, UX and new landing pages tested for an insole brand

Site-wideLive chat & contact options@oliverkenyon

A

→

B

+15.44% revenue per visitor

Added a 'Shop Now' CTA to the announcement bar and linked it to the offer

Site-wideAdd-to-cart & CTA buttons@DaveDiederen

A

→

B

Idea, no result yet

Use bold, high-contrast CTA buttons and test colors

Site-wideAdd-to-cart & CTA buttons@DaveDiederen

A

→

B

Idea, no result yet

Tested a shipping threshold, the product page CTA and best-seller pricing

Site-wideShipping & delivery messaging@joshtCRO

A

→

B

Idea, no result yet

Tested a limited-time shipping offer, landing page headline copy and a bundle offer

Site-wideShipping & delivery messaging@joshtCRO

A

→

B

Idea, no result yet

Static, clickable announcement bar with 'Up to X% off + Free Shipping' and a countdown

Site-wideShipping & delivery messaging@DaveDiederen