Final CTA section so people don't scroll back up to buy

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Bottom section with emotional hook, why it's different and social proof.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$47,927/month

Moved social proof and Add to Cart into the first view on mobile PDP, tighter spacing

Product pageSocial proof, authority & press@oliverkenyon

A

→

B

+8.45% revenue per visitor

Added social proof (star rating / review count) directly above the product title

Product pageReviews & star ratings@DaveDiederen

A

→

B

+43.1% revenue per visitor

New PDP layout focused on benefits instead of social proof

Product pageSocial proof, authority & press@DaveDiederen

A

→

B

Conversion rate 2.1% to 2.8%

Product page redesign: single product focus, benefit headline, press mention, rating, objection bullets

Product pageReviews & star ratings@CROguy_

A

→

B

+5.63% revenue per visitor

Hid the 'As Seen In' press logo banner on the PDP

Product pageSocial proof, authority & press@DaveDiederen

A

→

B

+9.74% revenue per visitor

Matched the social proof line under the ATC to the ad angle the visitor came from

Product pageSocial proof, authority & press@DaveDiederen