Added a shipping offer near the CTA, real reviews and benefit icons instead of paragraphs

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Added a shipping offer near the CTA, real reviews and benefit icons instead of paragraphs. Josh claims +16% conversions; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+$63,735 per month

Added an objection-handling review block below the CTA on mobile

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$38,846 per month

Added rating under title, moved discount badge by ATC, sticky ATC, clickable thumbnails

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$36,240/month

Simplified size selection, clearer USPs, fewer payment options, stronger ATC on PDP

Product pageUSP bars & benefit icons@oliverkenyon

A

→

B

+$27,000/month

PDP above the fold: trust icons, swipeable images, reviews higher, stronger CTA

Product pageReviews & star ratings@oliverkenyon

A

→

B

+$10K/month

Added USP images to the PDP gallery instead of product-only shots

Product pageUSP bars & benefit icons@oliverkenyon