Collection header: social proof in hero, easy filters, big cards, clear savings

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Pet Labs breakdown: social proof in the collection hero, easy filtering, big product cards and clear savings.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$135,307/month

Added Quick Add buttons to collection page product cards

Collection pageProduct cards & quick add@oliverkenyon

A

→

B

+$82,542/month

Added filter tags like Best Sellers and New Drops to collection page

Collection pageFilters, sorting & site search@oliverkenyon

A

→

B

+$68,584/month

Added a floating filter bar on the collection page

Collection pageFilters, sorting & site search@oliverkenyon

A

→

B

$56,285/month

Mobile collection cards in 2x2 grid with quick add-to-cart button

Collection pageProduct cards & quick add@oliverkenyon

A

→

B

+$49,040/month

Collection page: switched to 2x2 grid and reordered top performers

Collection pageSubscriptions & subscribe-and-save@oliverkenyon

A

→

B

+$45K/month

Shrank the top section of collection pages so products show above the fold

Collection pageHero & above-the-fold section@oliverkenyon