Send Meta and Google traffic to different landing pages by awareness level

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

The post argues that scrolling Meta users and searching Google users shouldn't land on the same page. Test a dedicated warm-up page for cold social traffic while sending search traffic to the PDP.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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