Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs

Idea byJosh Thompson

Commentary byLiftArchiveOur analysis, not theirs

Matched landing page headlines to ad copy, made the product video the first visual and used benefit CTAs. Josh claims ROAS 2.1 to 3.6 in 12 days; no test data shown.

Who ran it

Josh Thompson (@joshtCRO) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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