Match the TikTok landing page hero to the ad creative

Test ideaLanding page · 2023-07-18

Checklist for TikTok LPs: match hero colours, copy and style to the ad, use bold headlines with lots of imagery/GIFs for short attention spans, and make CTAs stand out with action labels like 'Claim My Free 7 Day Trial'. Test an ad-matched hero against a generic page for TikTok traffic.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

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