Six Add to Cart button copy variants mixing offer and guarantee

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Test button copy: plain 'Add to Cart', 'Add to Cart - 50% Off', the same with '60 Day Money Back Guarantee' inside the button, 'Add to Cart & Save 50%', 'Add to Cart' + guarantee, and 'Get 50% Off' + guarantee. It isolates whether leading with savings, reassurance or both moves clicks.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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