Show subscription price first, one-time underneath

Idea byKasper DolkMaison Commerce

Commentary byLiftArchiveOur analysis, not theirs

Loss aversion: seeing they 'lose' $15 by not subscribing lifts subscription conversion.

Who ran it

Kasper Dolk (@kasper_dolk) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

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