PDP redesign with $34 to $24 price anchor, delivery and returns, UGC and a smart upsell

Test ideaProduct page · 2025-06-20

Before/after PDP: show a strike-through anchor price, delivery and returns info for trust, UGC and reviews for social proof, and an upsell for AOV.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

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