Bundle builder with Best Value anchor, auto-selected subscription and per-serving cost

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Anchored pricing with a 'Best Value' callout, auto-selected subscription with built-in savings, per-serving cost, and delivery date plus free shipping for urgency.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

A

→

B

+$182k monthly revenue

Added bundle options directly on the product page

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

A

→

B

+$68,000/month

Added a free Summer BBQ recipe e-book as a gift with product bundles

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+$52,820 per month

3-pack bundle with Save 20% above Add to Cart on PDP

Product pageBundles & quantity breaks@oliverkenyon

A

→

B

+46% CVR

Lowered the price and removed the free gift ($82 vs $85 + gift)

Product pagePricing, discounts & savings display@oliverkenyon

A

→

B

+7.8% revenue per visitor

Removed the 1/2/3-bag bundle selector from the product page

Product pageBundles & quantity breaks@oliverkenyon