Show a precise arrival date range instead of vague shipping estimates

Idea byDave DiederenSyntra Labs

Commentary byLiftArchiveOur analysis, not theirs

Replace vague shipping estimates with a precise window like 'Arrives between May 16-18' and state guarantees in one clear sentence.

Who ran it

Dave Diederen (@DaveDiederen) shared this idea on X. The numbers and screenshots are theirs.

View the original post on X

Similar tests

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+$75,600 per month

USP bar (free shipping and returns) under Add to Cart on PDP

Product pageMoney-back guarantee & returns@oliverkenyon

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B

+5.2% revenue per visitor

Added 60-day guarantee and easy returns blocks under Add to Cart

Product pageMoney-back guarantee & returns@oliverkenyon

A

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B

+28.25% revenue per visitor

Added 'Ships by [date]' and 'Free shipping over $X' below the ATC button

Product pageShipping & delivery messaging@DaveDiederen

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B

+11.88% revenue per visitor

Shortened guarantee copy ('or your money back' instead of 'or get 100% of your money back')

Product pageMoney-back guarantee & returns@DaveDiederen

A

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B

+9.71% revenue per visitor

Replaced the 'Fast Shipping' badge with 'Ships by Tomorrow' plus a localized country flag shipping line under the ATC

Product pageShipping & delivery messaging@DaveDiederen

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B

+14.07% revenue per visitor

Removed 'Shipping calculated at checkout' below the ATC on a PDP that promises free shipping

Product pageShipping & delivery messaging@DaveDiederen